1
Faculty of Economic and Political Sciences, Alzahra University, Tehran, Iran
2
, Faculty of Social Sciences and Economics, Alzahra University of Tehran, Iran
Abstract
In this study, the effective criteria on decision-making, risk aversion and behavioral biases of investors in stock trading were examined by considering the factors determined in previous studies. The present research is applied in terms of purpose and descriptive and survey in terms of the nature of the method. A researcher-made questionnaire in three sections was used to collect data. For this purpose, with a sample of 115 investors in 1399 and using the method of hierarchical analysis and fuzzy logic, six decision-making criteria, seven criteria of behavioral bias and four criteria of risk aversion of investors have been identified and ranked. The results of this study show that the stock market situation as one of the decision-making criteria has been one of the most important factors such as price-to-earnings ratio and earnings per share. Also, supra-trust biases and the effect of inclination were more important than other behavioral biases and follow-up bias of the group was the least important; As the risk aversion of experienced people is quite obvious.
mashayekh,S. and bahiraei,A. (2020). Identifying and ranking decision-making criteria, risk aversion and behavioral biases of investors in Tehran Stock Exchange. Operational and Performance Research in Accounting and Auditing, 4(1), 115-139.
MLA
mashayekh,S. , and bahiraei,A. . "Identifying and ranking decision-making criteria, risk aversion and behavioral biases of investors in Tehran Stock Exchange", Operational and Performance Research in Accounting and Auditing, 4, 1, 2020, 115-139.
HARVARD
mashayekh S., bahiraei A. (2020). 'Identifying and ranking decision-making criteria, risk aversion and behavioral biases of investors in Tehran Stock Exchange', Operational and Performance Research in Accounting and Auditing, 4(1), pp. 115-139.
CHICAGO
S. mashayekh and A. bahiraei, "Identifying and ranking decision-making criteria, risk aversion and behavioral biases of investors in Tehran Stock Exchange," Operational and Performance Research in Accounting and Auditing, 4 1 (2020): 115-139,
VANCOUVER
mashayekh S., bahiraei A. Identifying and ranking decision-making criteria, risk aversion and behavioral biases of investors in Tehran Stock Exchange. Oper. Perform. Res. Acc. Audit., 2020; 4(1): 115-139.
